Event Support - JOSCAR Live
Client Overview
Company Name: Withheld
Industry: Precious Metal Recycling
Headquarters: London
Client Focus Areas: Event Support
Background
A global leader in precious-metal recycling, this company operates advanced facilities in the UK, Europe and Southeast Asia to recover valuable metals from industrial waste, jewellery scraps and end-of-life products. It specialises in the recovery of high-value metals such as platinum, palladium, rhodium, iridium, gold, and silver from complex industrial waste streams, obsolete components, and manufacturing by-products. Playing a central role in supporting a sustainable, circular economy, it sources exclusively from post-consumer and post-industrial materials rather than relying on newly mined resources. The organisation has grown to serve high-tech sectors including pharmaceuticals, green energy, aerospace, and electroplating. Its ESG strategy is structured around contributing to the circular economy, reducing greenhouse-gas emissions and energy consumption, sourcing only recycled materials, and upholding rigorous environmental health and safety standards across all sites.
Engagement with SDO Associates
The organisation was interested in exploring opportunities within the defence sector and sought to understand whether its capabilities could translate effectively into this highly regulated market. To support this effort, SDO Associates was engaged to guide the team through an industry event, JOSCAR Live, providing insight into defence sector requirements and helping assess whether the market offered a viable route for future growth. The key activities undertaken for the event support included:
A Developed Outreach Strategy: SDO Associates developed a targeted and comprehensive outreach strategy to promote the client’s presence at the event and highlight their capabilities. This approach ensured strong visibility and meaningful engagement with key stakeholders attending JOSCAR Live.
Pre Event Marketing: Two weeks before the event, SDO Associates launched a targeted marketing campaign to promote the client’s attendance and showcase their core capabilities. During the event, SDO Associates provided live coverage across all social media channels, further amplifying the client’s visibility and reinforcing their presence to the wider audience.
Targeted Outreach on the Client’s Behalf: One month before the event, we engaged with key stakeholders on the client’s behalf, leveraging both the outreach strategy and our wider networks. This proactive approach significantly increased engagement and enabled us to secure valuable meetings at the event, where the client was able to build meaningful connections and explore potential opportunities.
Pre-Arranged Stakeholder Meetings: Through the strategic outreach narrative we developed, we successfully pre-arranged various meetings for the client, ensuring they had scheduled conversations with interested stakeholders. Although the event did not publicly share its exhibitor list, creating challenges for many organisations, SDO Associates overcame this barrier through additional research and persistence, securing valuable meetings despite the limited information available.
Guided Support Throughout the Event: It was important to us that the client felt confident navigating the event and engaging with stakeholders, particularly as this sector represented a new opportunity for them. To support this, we accompanied the client throughout the event, facilitating introductions to key organisations and stakeholders before stepping back to allow them to lead conversations about their capabilities. Leveraging our extensive network and industry knowledge, we were also able to introduce the client to additional contacts we encountered on the day, individuals we knew would offer valuable and relevant discussions for their objectives.
Comprehensive Post-Event Feedback Report: One day after the event, we produced a detailed report outlining the discussions held in each meeting and the recommended follow-up actions for the client. The report also included all relevant contact information gathered by both our team and the client during the event, providing a comprehensive foundation to support effective follow-up activity and recommended next steps to maximise ROI and convert leads into new business.
The Outcome
JOSCAR Live proved highly successful for the client, who participated in 14 productive meetings and held several valuable conversations throughout the event. In addition to the on-site engagements, the post-event feedback report identified 10 further organisations, although not present at the event, that we believe, based on the positive interactions and market fit, would be strong prospects for the client to approach. This provided the client with an extended list of relevant organisations to support their continued progression into the defence sector.
Customer Feedback
Heather Mitchell, Commercial Operations Manager: “The expertise provided by SDO Associates was excellent and was exactly the support we needed as we entered a new market sector. Proactive, professional and approachable support from the SDO Associates team has been refreshing and something we wished was replicated for other market sectors”.
Conclusion
Overall, the support provided by SDO Associates gave the client a confident and informed introduction to the defence sector. Through targeted outreach and meaningful stakeholder engagement, the client left JOSCAR Live with valuable connections, actionable next steps and a stronger understanding of the opportunities available to them. This foundation now positions them to make well-guided decisions about their future in the sector.